IBM Plex® is the corporate typeface for IBM worldwide and an open-source project developed by the IBM Brand & Experience team (BX&D). Plex is an international typeface family designed to capture IBM’s brand spirit and history and to illustrate the unique relationship between mankind and machine—a principal theme for IBM since the turn of the century. The result is a neutral yet friendly Grotesque style typeface that balances design with the engineered details that make Plex distinctly IBM.